This is a big country with a big heart.
With generosity of spirit
we can build it anew.
It's up to all of us*
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This ad published in English and French journals across Canada resulted in hundreds of responses.
A member of the Quebec-Canada committee, Philip McMaster assisted Professor Storrs McCall in the planning, sponsor coordination, design,
layout and execution of the nationwide ad campaign.
McMaster followed up with a statistical analysis and personalized letters to the hundreds who submitted their ideas.
Location: English and French newspapers across Canada, 1992.